Today we are living in the world of globalization, where every individual who is involved in business is of the opinion of making maximum profit. If one thinks about the maximization of profit than he will have to also keep focusing on increasing the customer base. Nowadays, there is a whole lot of competition in every business, that one can think of. It becomes evident to make the customers aware about the services that a business is rendering. Promotion is a tool that is used to make their potential customers aware about what they can expect from a particular business. Printing in Promotion Printing is considered as the backbone of promotion because every other mode of promotion, apart from mouth-to-mouth promotion needs printing for their compliance. Banners are one of the most common mediums of promotion because they are visible from a long distance and secondly they are not very expensive either. Digital Printing-The Advanced way Digital printing is the most advanced fo